10.04.08
David
Separated at birth: Dusted and DairyCo?
Today’s Design Week revealed a fresh new (and apparently, less expensive) identity for the DairyCo – the new name for the Milk Development Council (MDC). According to the agency behind it, the new logo is “… about promoting openness and freshness in its bright colour scheme…” though we think it bears a slight resemblance to our own ‘D’ logo – what do you think?
23.04.08
Azizur Rahman
Very similar how these logos are.
Might be cheaper but given that Its simply D. it compete with Dusted in style.
23.04.08
Dalian
Logos are very similar indeed, how often do designers jump on the cliche and trendy wagon without adequate thought for uniqueness of client’s position?
I was under impression that shade of orange signified ‘affordable’ in the spirit of easy jet or ‘lively’ and ‘bright’ a la Orange….Whats it to do with milk; natural, healthy etc…
I guess none of these are ever written in stone so…