24.05.07
Jack
Google prepares to buy FeedBurner
So why does Google really want to buy Feedburner? I think the main and most obvious reason is because Google has realised that most of us are now getting and speed reading our content via a RSS Reader, instead of reading the originating websites/blogs that display Google AdSense or Rich Media adverts.
Take the Dusted Blog for instance. You can subscribe to the RSS feed and it alerts you every time we post new topics. Google have seen this trend growing and wants to capitalize and control this, by channeling users to use their ad platform.
I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. If true this deal makes a lot of sense for both parties. Today many of us generally read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.
So RSS has effectively eliminated the potential value of AdSense and DoubleClick because the majority of people never view them. This is already hurting publishers who rely heavily on the income generated by people watching or clicking on adverts.
