10.07.09
Sarah
(Ice) Cream of the Crop
Last week saw the successful launch of Freggo, a chic and funky ice cream bar owned by Gaucho. Inspired by the prolific and celebrated Buenos Aires ice cream parlours, genuine Argentine ice cream and other treats have been brought over the ocean for London to enjoy.
The new bar is on Swallow Street in classy Piccadilly, and Dusted was involved every step of the way to maintain brand integrity and quality across all items, ensure every element was ready on time, and, of course, to be first in the line when the doors opened for business. We were very pleased about the large 1 kilo take-away containers which keep the ice cream frozen for up to an hour – just enough time to dash back to the office and wolf the whole lot down between us.
We are particularly proud or our cute, round juice bottle labels, easy-to-read magnetic menu boards and perfectly sized, branded ice cream tubs. Alongside the signage, printing and item sourcing, we have created an early-stage website for the company. Check back soon for updates and new flavours on the menu.
