10.10.06
David
Integrated communications for The Mermaid
Having gone through a multi-million pound interior revamp last year, the famous Mermaid Centre (formally Theatre) appointed Dusted to reinvigorate their web services including the main corporate web site, search engine strategy and back-end content management. The successful launch meant Dusted was briefed on the entire marketing and communications plan for The Mermaid which will see advertising, e-bulletins, showreels and direct-marketing rolled out through 2007.