21.01.09
Matt
Not so Confused.com
Famous for their highly memorable if ever-so-slightly irritating TV adverts, Confused.com, the insurance aggregator service, has just launched their latest campaign. However, this one has taken somewhat of a departure from its annoying predecessors.
What’s interesting about this new one is that the key point it focuses on is how easy to use their newly designed site is. It would appear that web site usability has gone mainstream. It’s not new for a product to claim how easy it is to use, but this ad almost plays like a usability study, with real people (well… YouTube “celebrities”) shown using features of the site and verbally giving feedback on their experience.
Tom Bennett, Marketing Director at Confused.com, said:
“The new campaign is energetic and engaging, while the absence of any kind of scripting and actors gives the adverts a real human edge. The campaign utilises the popularity of You Tube and has a genuine feel to it, as it features real-life customers who have genuinely benefited from using the new site. Confused.com is now easier and quicker to use, and the choices for consumers are more transparent.”
Going forward, Confused.com want more real users to record their experiences and upload them to the web site. Smart move on their part; usability testing and marketing in one shot.
21.01.09
Jamie
From the ad, this looks like the most usable site ever made! Would love to see some less complimentary videos to ad some realism.
Also wonder if they will actually implement any change or improvements, based on You Tube feedback.
26.01.09
thom
now all they need to do is make a better logo.