14.04.09

David

New web presence for NBGI

After winning a creative pitch late last year against other leading London agencies, Dusted have successfully delivered an entirely new web presence for award-winning European private equity and venture capital investment firm, NBGI – an operationally independent member of the National Bank of Greece.

Founded in 2000, NBGI currently manage approximately €800 million across a number of different funds focusing on many different sectors and geographies across Europe. To cater for these local markets, Dusted created individual, CMS-driven, websites for each NBGI region that saw the launch of 5 sites last week:

• NBGI Private Equity UK
• NBGI Private Equity France
• NBGI Private Equity South East Europe
• NBGI Private Equity Turkey
• NBGI Ventures

The project involved a re-alignment of the NBGI brand, resulting in strong, fresh concepts for each territory and an identity flexible enough to work across each division. Foreign language versions are planned now with work already underway on stakeholder communications for off-line channels.

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