19.09.08
David
Philanthropy made sexy!
During the run up to Christmas, the guys in the office could probably justify having lingerie sites stored in their browser history as they rigorously research that perfect gift for their loved ones. Recently though, we’ve had further good reason to give our browsers a good work out as we delved into the on-line, high-end, underwear space in preparation for Lingerie Miami – a newly launched web site for a spectacular runway show of the world’s most luxurious lingerie labels.
The show will be showcasing leading international lingerie brands such as Agent Provocateur, Fifi Chachnil, Carine Gilson, alongside a salute to the exquisite couture origins of corsetry with the creations of world renowned designer Vivienne Westwood and corsetiere-to-the-stars, Mr Pearl.
But this isn’t just an indulgent excuse to see glamorous supermodels sashay down the runway – Lingerie Miami is actually a hybrid fashion/charity event created by Renata Black of the 7Bar Group, dedicated to funding microfinance programs to empower women assisting them out of poverty around the globe. “Philanthropy made sexy” is how Renata describes it.
Dusted were appointed to create the web site as a focal point of a marketing strategy which kicked-off in style last week with a launch party at Downtown Cipriani during New York Fashion Week. Corinne Mohr of Time Out NY described the evening as “One of the most meaningful events of the week”.
The show is being held in the magical setting of the Italianate Vizcaya Museum and Gardens overlooking Biscayne Bay, Miami, Florida in February next year.
