29.07.11
Matt
Brand versus the web
Brand guidelines — the bible for a brand. Consistency is the key when it comes to relaying a brand’s message across the various different media that it could be presented on. It’s as relevant and essential a practice today as it has always been. But there’s potential trouble afoot, a thorn in the side of brand designers and guardians. What happens when a single media stage becomes impossible to treat as a single entity? Read the rest of this entry »
