brand experience

29.07.11

Matt

Brand versus the web

Close up of a chameleon’s eye. Credit: Flickr user “kaibara87”
Brand guidelines — the bible for a brand. Consistency is the key when it comes to relaying a brand’s message across the various different media that it could be presented on. It’s as relevant and essential a practice today as it has always been. But there’s potential trouble afoot, a thorn in the side of brand designers and guardians. What happens when a single media stage becomes impossible to treat as a single entity? Read the rest of this entry »

24.04.08

Matt

Back to the Future

The FOWD logo
After visiting the Future of Web Design last year, I thought I’d attend again this year taking my trusty sidekick Jack along for the ride this time. Once again it was a very interesting day with top-quality speakers. Read the rest of this entry »