22.02.08

Vilmar

Gentleman’s Quarterly for President

obama.jpg

The use of hardcore marketing tactics during political campaigns is notorious, specially in a country like U.S. But what role have graphic design and visual identity techniques been playing in setting the cues to support communication strategies for potential candidates? Read the rest of this entry »

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Design, Life

04.02.08

Vilmar

To brand or not to brand?

In the wake of the sub-prime crisis, waning consumers confidence, and a sluggish global economy, the idea of a recession will impact the branding industry in two ways: Read the rest of this entry »

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Business

08.10.07

Vilmar

‘Branding’ New Designer at Dusted

As my first entry on Dusted blog I wanted to post a small article on branding so that it would match the headline somehow:

Can customers sell brands to themselves?

Are companies reaching out or cutting corners when they ask their own customers to participate in branding? Read the rest of this entry »

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Business, Dusted

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