Comments on: To brand or not to brand? http://www.dusteddesign.com/blog/to-brand-or-not-to-brand/ The Blog for Dusted Design Partners Limited Sun, 20 Jul 2008 11:36:40 +0000 http://wordpress.org/?v=2.5.1 By: Matt http://www.dusteddesign.com/blog/to-brand-or-not-to-brand/#comment-2772 Matt Tue, 05 Feb 2008 11:57:35 +0000 http://www.dusteddesign.com/blog/to-brand-or-not-to-brand/#comment-2772 I think there will be a mix of both branding-up and down. Predatory businesses (bailiffs for example) will brand-up, whilst the companies selling luxury, non-essential services will probably brand-down as they struggle. Having said that, I’ve never seen a bailiff advertisement (although I’m sure it would be interesting). But, hey, lets hope it doesn't come to that. I know one thing for certain. If it means the end of TV ads for consolidation loans, I'll be happy. "Tom! Dad’s found ya scooter!" I think there will be a mix of both branding-up and down. Predatory businesses (bailiffs for example) will brand-up, whilst the companies selling luxury, non-essential services will probably brand-down as they struggle. Having said that, I’ve never seen a bailiff advertisement (although I’m sure it would be interesting).

But, hey, lets hope it doesn’t come to that. I know one thing for certain. If it means the end of TV ads for consolidation loans, I’ll be happy. “Tom! Dad’s found ya scooter!”

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