http://www.dusteddesign.com/blog/youve-got-a-friend-in-dave/ The Blog for Dusted Design Partners Limited Thu, 08 Jan 2009 10:54:36 +0000 http://wordpress.org/?v=2.5.1 http://www.dusteddesign.com/blog/youve-got-a-friend-in-dave/#comment-2023 David Mon, 05 Nov 2007 23:03:11 +0000 http://www.dusteddesign.com/blog/youve-got-a-friend-in-dave/#comment-2023 Isn’t there an ad agency called Dave…? I found a radio station in the States called <a href="http://www.dave.fm/" rel="nofollow">Dave</a> and Ikea make a table called <a href="http://www.ikea.com/gb/en/catalog/products/20078234" rel="nofollow">Dave</a>, but this certainly looks like the first TV channel called Dave. A recent article in Design Week (18.10.07) by David Benady (another Dave) looks at how Dave (the channel) fairs against the likes of Channel 4 and the new Virgin 1 in terms of branding, and in particular, their on-air idents. A precedent has clearly been set by C4 and it seems Dave, Virgin and even the Beeb are all trying to match it. Interestingly, the same issue of Design Week contains an article by Jim Davies on naming. He talks about ‘process’ and how name-generation comes down to little more than long lists on a pad, but with words like apple, orange and virgin now easily recognised as ‘top-brands’ it makes you wonder whether Dave is such a odd choice after all. Isn’t there an ad agency called Dave…? I found a radio station in the States called Dave and Ikea make a table called Dave, but this certainly looks like the first TV channel called Dave. A recent article in Design Week (18.10.07) by David Benady (another Dave) looks at how Dave (the channel) fairs against the likes of Channel 4 and the new Virgin 1 in terms of branding, and in particular, their on-air idents. A precedent has clearly been set by C4 and it seems Dave, Virgin and even the Beeb are all trying to match it. Interestingly, the same issue of Design Week contains an article by Jim Davies on naming. He talks about ‘process’ and how name-generation comes down to little more than long lists on a pad, but with words like apple, orange and virgin now easily recognised as ‘top-brands’ it makes you wonder whether Dave is such a odd choice after all.

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