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Aligning the boardroom to the shop floor
- 01. Make your brand interactive
- 02. In-line with your business objectives
- 03. Extend your identity on-line
- 04. Enhance usability and navigation
- 05. Managing your content
- 06. Technology, web standards and search engines
- 07. Capturing customer data and CRM
- 08. Broadband and rich media
- 09. Driving enquiries and generating leads
- 10. Shopping and transacting on-line
Brand communications strategies need to align to the overall marketing strategy, but importantly align to the business strategy too. For example, do you have a ‘bottom-up’ CSR policy? Has the business subscribed? What does your web site need to deliver? How do we measure integrated campaign results and ROI? All discussed in the boardroom and dealt with throughout the business. Because we understand business, we provide the answers.
Brand development
- Audience testing
- Brand guidelines
- Brand naming
- Brand strategy
- Identity design and deployment
- Internal brand-building
- Market analysis
- Research and planning
- Valuation & measurement
Strategic consulting
- Communications planning
- CRM and database strategy
- CSR strategy
- E-business planning
- Information architecture
- SEO and search strategy
- Statistical analysis and reporting
- Systems inspection
Integrated design
- Advertising
- Corporate reporting
- Direct marketing
- Investor relations
- Marketing collateral
- Photography
- Retail environments
- Sales promotion
Digital branding
- E-bulletin marketing
- E-commerce websites
- Intranets/ extranets
- Motion design
- On-line advertising
- Promotional micro-sites
- Website design and build
Technical delivery
- Accessibility standards
- CMS build and development
- Content integration
- CSS template development
- Data migration and planning
- Document artworking
- User testing and analysis
- Web standards compliancy
Account services
- Brand roll-out programming
- Multi-language management
- Print production management
- Project management
- Proof reading management
- Signage production management
- Technical third-party management