Capturing customer data

As we become more involved in our client’s marketing activities and internal processes, we advise on the importance of customer data. Many large, diverse and established organisations have benefited from our CRM advice evaluating whom, what, where and when customers do certain activities – and how to unlock this intelligence. With a business focused database and statistical analysis software, your data will drive your segmentation and targeting activity. More personalised and relevant communications quickly become the norm (followed by increased return).

Brand development

Audience testing
Brand guidelines
Brand naming
Brand strategy
Identity design and deployment
Internal brand-building
Market analysis
Research and planning
Valuation & measurement

Strategic consulting

Communications planning
CRM and database strategy
CSR strategy
E-business planning
Information architecture
SEO and search strategy
Statistical analysis and reporting
Systems inspection

Integrated design

Advertising
Corporate reporting
Direct marketing
Investor relations
Marketing collateral
Photography
Retail environments
Sales promotion

Digital branding

E-bulletin marketing
E-commerce websites
Intranets/ extranets
Motion design
On-line advertising
Promotional micro-sites
Website design and build

Technical delivery

Accessibility standards
CMS build and development
Content integration
CSS template development
Data migration and planning
Document artworking
User testing and analysis
Web standards compliancy

Account services

Brand roll-out programming
Multi-language management
Print production management
Project management
Proof reading management
Signage production management
Technical third-party management