Own your content

5

Own your content

A web site’s content should be as organic as possible for several good reasons. New, keyword-rich, content will make your site interesting, on-brand, search engine friendly (we have a comprehensive SEO service) and above all ‘sticky’ – encouraging people to return. Maintaining a web site ‘in-house’ can be done in several ways, and is based on how regularly each area of information will need to be updated. It also means no ongoing agency fees, so whatever form it takes, large or small, we sit in your shoes and advise along the way giving you control.

Brand development

  • Audience testing
  • Brand guidelines
  • Brand naming
  • Brand strategy
  • Identity design and deployment
  • Internal brand-building
  • Market analysis
  • Research and planning
  • Valuation & measurement

Strategic consulting

  • Communications planning
  • CRM and database strategy
  • CSR strategy
  • E-business planning
  • Information architecture
  • SEO and search strategy
  • Statistical analysis and reporting
  • Systems inspection

Integrated design

  • Advertising
  • Corporate reporting
  • Direct marketing
  • Investor relations
  • Marketing collateral
  • Photography
  • Retail environments
  • Sales promotion

Digital branding

  • E-bulletin marketing
  • E-commerce websites
  • Intranets/ extranets
  • Motion design
  • On-line advertising
  • Promotional micro-sites
  • Website design and build

Technical delivery

  • Accessibility standards
  • CMS build and development
  • Content integration
  • CSS template development
  • Data migration and planning
  • Document artworking
  • User testing and analysis
  • Web standards compliancy

Account services

  • Brand roll-out programming
  • Multi-language management
  • Print production management
  • Project management
  • Proof reading management
  • Signage production management
  • Technical third-party management