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Own your content
- 01. Make your brand interactive
- 02. In-line with your business objectives
- 03. Extend your identity on-line
- 04. Enhance usability and navigation
- 05. Managing your content
- 06. Technology, web standards and search engines
- 07. Capturing customer data and CRM
- 08. Broadband and rich media
- 09. Driving enquiries and generating leads
- 10. Shopping and transacting on-line
A web site’s content should be as organic as possible for several good reasons. New, keyword-rich, content will make your site interesting, on-brand, search engine friendly (we have a comprehensive SEO service) and above all ‘sticky’ – encouraging people to return. Maintaining a web site ‘in-house’ can be done in several ways, and is based on how regularly each area of information will need to be updated. It also means no ongoing agency fees, so whatever form it takes, large or small, we sit in your shoes and advise along the way giving you control.
Brand development
- Audience testing
- Brand guidelines
- Brand naming
- Brand strategy
- Identity design and deployment
- Internal brand-building
- Market analysis
- Research and planning
- Valuation & measurement
Strategic consulting
- Communications planning
- CRM and database strategy
- CSR strategy
- E-business planning
- Information architecture
- SEO and search strategy
- Statistical analysis and reporting
- Systems inspection
Integrated design
- Advertising
- Corporate reporting
- Direct marketing
- Investor relations
- Marketing collateral
- Photography
- Retail environments
- Sales promotion
Digital branding
- E-bulletin marketing
- E-commerce websites
- Intranets/ extranets
- Motion design
- On-line advertising
- Promotional micro-sites
- Website design and build
Technical delivery
- Accessibility standards
- CMS build and development
- Content integration
- CSS template development
- Data migration and planning
- Document artworking
- User testing and analysis
- Web standards compliancy
Account services
- Brand roll-out programming
- Multi-language management
- Print production management
- Project management
- Proof reading management
- Signage production management
- Technical third-party management