4
Enhanced usability & navigation
- 01. Make your brand interactive
- 02. In-line with your business objectives
- 03. Extend your identity on-line
- 04. Enhance usability and navigation
- 05. Managing your content
- 06. Technology, web standards and search engines
- 07. Capturing customer data and CRM
- 08. Broadband and rich media
- 09. Driving enquiries and generating leads
- 10. Shopping and transacting on-line
Every communication should keep user experience and real-life consumption high on its list of objectives when establishing the development criteria. For example, a web site should be easy to navigate and intuitive, presenting timely and relevant brand-led information where ever you are. Annual Reports, investor relations, consumer literature and wayfinding require the same approach. Whether it’s a carefully positioned well designed button, a needs-aligned contents page or an internal restaurant wayfinding scheme, they all help visitors navigate the environment; and arrive where they want to be quickly – rewarded as a result.
Brand development
- Audience testing
- Brand guidelines
- Brand naming
- Brand strategy
- Identity design and deployment
- Internal brand-building
- Market analysis
- Research and planning
- Valuation & measurement
Strategic consulting
- Communications planning
- CRM and database strategy
- CSR strategy
- E-business planning
- Information architecture
- SEO and search strategy
- Statistical analysis and reporting
- Systems inspection
Integrated design
- Advertising
- Corporate reporting
- Direct marketing
- Investor relations
- Marketing collateral
- Photography
- Retail environments
- Sales promotion
Digital branding
- E-bulletin marketing
- E-commerce websites
- Intranets/ extranets
- Motion design
- On-line advertising
- Promotional micro-sites
- Website design and build
Technical delivery
- Accessibility standards
- CMS build and development
- Content integration
- CSS template development
- Data migration and planning
- Document artworking
- User testing and analysis
- Web standards compliancy
Account services
- Brand roll-out programming
- Multi-language management
- Print production management
- Project management
- Proof reading management
- Signage production management
- Technical third-party management