Enhanced usability & navigation

4

Enhanced usability & navigation

Every communication should keep user experience and real-life consumption high on its list of objectives when establishing the development criteria. For example, a web site should be easy to navigate and intuitive, presenting timely and relevant brand-led information where ever you are. Annual Reports, investor relations, consumer literature and wayfinding require the same approach. Whether it’s a carefully positioned well designed button, a needs-aligned contents page or an internal restaurant wayfinding scheme, they all help visitors navigate the environment; and arrive where they want to be quickly – rewarded as a result.

Brand development

  • Audience testing
  • Brand guidelines
  • Brand naming
  • Brand strategy
  • Identity design and deployment
  • Internal brand-building
  • Market analysis
  • Research and planning
  • Valuation & measurement

Strategic consulting

  • Communications planning
  • CRM and database strategy
  • CSR strategy
  • E-business planning
  • Information architecture
  • SEO and search strategy
  • Statistical analysis and reporting
  • Systems inspection

Integrated design

  • Advertising
  • Corporate reporting
  • Direct marketing
  • Investor relations
  • Marketing collateral
  • Photography
  • Retail environments
  • Sales promotion

Digital branding

  • E-bulletin marketing
  • E-commerce websites
  • Intranets/ extranets
  • Motion design
  • On-line advertising
  • Promotional micro-sites
  • Website design and build

Technical delivery

  • Accessibility standards
  • CMS build and development
  • Content integration
  • CSS template development
  • Data migration and planning
  • Document artworking
  • User testing and analysis
  • Web standards compliancy

Account services

  • Brand roll-out programming
  • Multi-language management
  • Print production management
  • Project management
  • Proof reading management
  • Signage production management
  • Technical third-party management